A/B “Split Testing” On Email Campaigns — How To Use It?
Have you ever found what is actually a Split Testing in detail? Or how it works in Email Marketing ? “ SPLIT TESTING ” is commonly referred to as A/B Testing and it is widely used because of its advantages, and it is easy to understand, analyse ..etc. It allows you to compare two campaigns to identify which performs the best with the goal of boosting Conversion. Working out with two campaign will let you know the most effective campaign regarding open and click ratio. With this, you can conclude what you can concentrate more to reach the targeted audience. The split test can be done with Email campaign in the following way, 1. Subject line : Choose the subject line which is more attractive and tends the customer to open the mailer. For Example: Subject line A: Ways for Lead Generation Subject line B: Lead Generation Through Digital Marketing Do an A/B testing on the subject line and check which works effectively. ...